AI Visibility Audit
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Prepared by saigon.digital · October 2026
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Your customers are no longer just searching on Google: they are asking AI which companies to shortlist. This audit shows exactly where you stand, who is winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we have helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where d.labs stands in the AI search era, and the opportunity cost of the current gap.
d.labs has built products for 100+ companies, powered 9 exits worth $3.2B, and helped create 3 unicorns. Yet when a funded startup asks ChatGPT, Perplexity, or Google AI for the "best venture product studio," d.labs is nowhere in the answer. The track record is exceptional, but the AI visibility is invisible.
We tested how d.labs appears when potential customers ask AI tools to recommend Venture Product Studio providers. Here is what we found.
No evidence of ChatGPT recommending d.labs in product studio or startup development queries. Competitors with stronger review-platform presence dominate.
d.labs does not appear in Google AI Overviews for any tested buyer queries, despite strong credentials and a 14-year track record.
Perplexity surfaces competitors with deeper content libraries, higher DR scores, and stronger third-party review presence.
No evidence of Gemini recommending d.labs. Competitors with higher domain authority and more structured content dominate these results.
0 / 4 platforms currently surface d.labs in relevant AI-generated recommendations.
Structured authority content, third-party mentions on review sites, FAQ pages, comparison content, and consistent brand signals across the web. Your competitors currently have all of these, and d.labs has very few.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here is who appeared, and whether d.labs was in the answer.
Across all four high-intent buyer queries, d.labs was absent from every AI-generated result. The companies that do appear have one thing in common: they invest heavily in structured, keyword-targeted content and third-party review profiles that AI models can easily parse and cite.
d.labs has a stronger real-world track record than most companies appearing in these results (9 exits, 3 unicorns, $3.2B exit value). Translating that credibility into AI-readable authority content would leapfrog competitors who win on SEO volume alone.
These are the companies currently winning AI recommendations in your market. Understanding why they are cited, and you are not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| d.labs You | 35 | Not Cited | Not Appearing | Not Cited | Audit target |
| ustwo | 71 | Cited | Appearing | Cited | 20+ year track record, B Corp status, massive content library, global studio network with deep case study coverage |
| MetaLab | 69 | Cited | Appearing | Cited | Premium portfolio marketing, deep SaaS focus, strong presence on Clutch and design award platforms |
| Atomic | 62 | Cited | Appearing | Partial | Consumer venture studio with public exits (Hims, OpenStore), strong VC network, frequent media coverage |
| Significa | 59 | Partial | Appearing | Partial | Award-winning design portfolio, active thought leadership blog, strong Clutch and DesignRush profiles |
| Hexa (eFounders) | 56 | Cited | Appearing | Partial | Europe's top SaaS venture studio, structured "build cycle" methodology, strong PR and industry listicle presence |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes d.labs can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Build dedicated "best product studio for [vertical]" pages for fintech, SaaS, and marketplace startups. Include FAQ schema, comparison content, and clear positioning statements. These are exactly the pages AI models pull from when generating recommendations.
d.labs has 9 exits and 3 unicorns but minimal presence on G2, Clutch, and industry listicles. Getting featured in "best venture studios" roundups and review platforms gives AI models the third-party validation they need to cite you.
Publish an llms.txt file, add FAQ and Organisation schema, and ensure AI crawlers (GPTBot, ClaudeBot, PerplexityBot) are explicitly allowed in robots.txt. These technical signals help AI models discover and trust your content.
While auditing how AI sees d.labs, we also looked at the website itself (Webflow). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
The contact page at dlabs.io/contact contains generic placeholder copy ("Get up and running on new features and techniques") across multiple service and vertical descriptions, plus a broken image reference. This erodes trust for high-value prospects filling out the sales form, which is the most critical conversion point on the site.
dlabs.si (DR 29, 752 referring domains) redirects to dlabs.io (DR 35, 1,852 referring domains), but both domains carry separate backlink profiles. This split dilutes your domain authority when it could be consolidated into a single, stronger signal that lifts your DR and helps AI models see you as a higher-authority source.
Despite 50+ well-written blog posts covering product strategy, fintech, and startup topics, the site ranks for only 8 keywords with 64 monthly visits. The content lacks keyword targeting, internal linking structure, and on-page SEO that would convert thought leadership into search visibility and AI citations.
Web development is a core strength at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself, so everything moves forward together.
This audit shows the problem. Fixing it usually means more than AI alone: the website, the SEO, and the AI visibility all work together. We handle all three, then keep it growing.
d.labs has a clear path to winning AI and search visibility, backed by a stronger track record than most studios already being cited. The gap to competitors is real but closeable. We typically start with a fixed-price foundation sprint (AI and GEO, SEO, and the website fixes above), then a simple monthly retainer to keep growing and maintain the site. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, and reposition the website with the technical fixes above. One scope, one price, one team handling AI + SEO + web development together.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, content, and website maintenance and support. Rolling monthly, no long lock-in.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem. With 5 of 5 competitors already winning AI results, the window to close the gap is narrowing.